Welcome to VASGAMA

As a consulting group, we specialise in reputation management counselling services to international clients.

We provide businesses, governments and other organisations with an integrated approach to safeguarding and enhancing their reputations – and fully understand how a well-managed reputation has a direct impact on financial and social performance.

The importance of reputation

Reputation is among an organisation’s most important assets and, as such, cannot be taken for granted. Recent experiences among industry and government highlight the fact that a favourable reputation built over many years can be damaged in a matter of hours or days – and it can take years to recover.

So the critical question to ask is:
‘What makes or breaks a reputation?’

In our experience the following factors are crucial:

How you assess and manage risk.
How you handle your business issues and potentially
troublesome crises.
Whether your messages are getting through to the
people who matter.
The quality of your relationships with stakeholders
critical to your business.
Whether your organisation is seen as being ethical
and ‘socially responsible’.

Managing reputation is occupying senior executives as never before.
Once-influential organisations today struggle to pick up the pieces of their discredited names. Meanwhile, other organisations successfully continue to maintain a high level of public esteem.